BLISS-TEL PCL was founded in March of 1989 with registered capital of 300,000 baht to engage in the business of importing and distribution of telecommunications equipment in the cell phone and cell phone accessory categories. The company has continued to strengthen our position in diversifying market. And on 13 December 2004, the company began to trade on the Stock Exchange of Thailand in the category of communications technology using the abbreviation “BLISS”.
Later on in 2005, the retail cell phone market became exponentially more competitive due to rapidly changing technology in the business environment. Consequently, profits from retail sales dropped, thereby prompting the company to disengage itself from retail cell phones and cell phone accessories.